Business Resource Hub
Managing through and building resilience during the coronavirus (COVID-19) outbreak.
At Facebook, we’re working to keep people safe and informed about the recent outbreak of coronavirus (COVID-19). We know that as members of the communities you serve, businesses like yours may also be experiencing unexpected challenges, and we’re committed to providing as much support as possible.
Here are 5 steps you can take today:
Proactively share important information with your customers using email, your website, Facebook Page, Instagram Business Profile, or however you typically connect. Remember that you can pin important posts to the top of your Facebook Page for quick viewing. You might include information about the measures you’re taking to make your premises or products safe, or how you will handle customer inquiries if there are expected shipping delays.
You can also update your Page hours to show your customers how and when you’re available for business. Notify customers of any changes or modifications to your availability or services by updating your Page Info and selecting Open With Service Changes or Temporarily Closed, depending on your situation.
- Promote digital gift cards for your business on Facebook. Set up a gift card with one of our partners so people can easily discover and support your business.
- Host webinars or organize live sessions on social channels, such as Facebook or Instagram, if you need to postpone or cancel any planned events as a result of the outbreak.
In order to be responsive and transparent with your customers during this challenging moment, prepare for incoming questions and requests. Consider drafting templated responses for your emails or set up instant-reply messages with information you expect your customers will be looking for. Connect with your customers for free in real time using Instagram Direct Messages , Messenger or setting up a WhatsApp Business profile .
Prepare a list of responses for questions your customers are likely to ask, and provide as much detail and reassurance as possible in your answers. Here is an example of what an FAQ could look like:
Q: Can I cancel my order (travel tickets / educational programs / gym memberships)?
A: Of course we will cancel your order / reschedule or cancel your trip / pause your membership on request. Once your order is cancelled, the spend amount from your original purchase will be refunded to your account. We look forward to doing business with you again soon.
Small Business Grants Program
We’ve heard from small businesses that a little financial support can go a long way, so we are offering $100M in cash grants and ad credits to help during this challenging time.
SBA Payment Protection Program
Apply to get a COVID-19 relief loan through a program administered by the SBA. These loans can be forgiven when used to cover eight weeks of payroll, mortgage interest, rent and utility costs.
Plan for the unexpected.
Tools to help prepare for interruptions.
Keep your business moving forward.
We know that operating your business may be more difficult than usual during this uncertain time. These resources can help you provide your customers and employees with the support they need.
Connect with small businesses like yours in a Facebook Group.
Boost with Facebook Groups serve as a hub for community support and continuous learning opportunities for small businesses and digital marketers using Facebook’s suite of tools to grow.
In this time of need, these groups may be used to share tips and best practices for emergency preparedness.